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RazBaby
RaZbaby Innovative Baby Products was started in 1999 by Lidia and Aida Viana. Shortly after the birth of Aida's second child, Aida and her sister Lidia, were talking over lunch about ways to soothe her son’s teething discomfort. The teethers available in the marketplace where too large and none of them were hands free. Along came a raspberry with dessert and they both liked the texture of the fruit for a teether. From this lunchtime discussion, RaZbaby Innovative Baby Products was born.
The project was launched with the company’s namesake product the first hands free raspberry shaped teether that soothes the sensitive gums of newborns and infants. Made from silicon, the teether could be refrigerated or frozen, bringing relief to the painful process.While developing the raspberry teether, the Vianas discovered a truly unique item that was not just simple, but practical and ideal for today’s on-the-go parents.
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